How to Optimize "Automatic Targeting" Sponsored Ads Campaigns

Is there a way to optimize "automatic targeting" ad campaigns? I have been following the campaign optimization trainings, but have not seen an example used showing what to do with my automatic targeting ads, since they do not break out what search terms are profitable or unprofitable. Appreciate any pointers, thanks!

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  • Hey Christine,


    Actually these campaigns are ripe for optimization! Go to search term optimization and check out some of the non profitable search terms and negative words. 



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