Negative Word Finder :
Hello every one
when we find negative word (example: "spatula" ) and My main Key word is "Blue silicon spatula"
Can we add this negative word as "negative exact" list in ASC or negative phrase?
Vatsan from Hyderabad here.
My understanding is that the negative word finder is to find those words that have nothing to do with your listing - you should be very careful and remove only keywords that you don't want to be associated with.
Eg: blue silicone spatula is your product. Negative word says: spatula, boxes, cat.
You would only add boxes and cat. Because you still want to show up for spatula.
I had loads of negatives that were to do with my products (in fact most of them were)-and so I entered them in the relevant campaigns as shown in the training. My thought was that they were costing me a lot of money and so I should cut them out even though they were relevant.
But it seems that now I'm not getting impressions for those campaigns and sales have dived. So should I reinstate those relevant keywords even though Entourage showed me they were bad?
Thanks for any adviceReply