Improvement Ideas

  1. show a global dashboard that displays performance from multiple seller accounts
  2. update UI/workflow to look like PPC Scope/QBO/etc.
  3. enable weekly executive summaries via email 
  4. pull amazon price/fee data via api 
  5. offer monthly webinar to discuss new updates and case studies 
  6. leverage Amazon's new api features for 3rd party optimization 
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PPC Entourage Notebook Series

The Difference Between Keywords and Search Terms

We at PPC Entourage consider this Notebook article to be especially important and foundational because every Amazon seller MUST understand the difference between Keywords and Search Terms if they are to effectively use them in their PPC campaigns. 

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Without determining what your ACoS Profit Zone is and your profit margins, you are in danger of wasting a lot of money on needless Ad Spend.

Negative Keywords: 10 Ways To Reduce Needless Ad Spend

How many of you would like to scale your PPC campaigns while spending less money to get each sale?